LASALLE 2025 Fashion Media Project: VANS

This project is a multi-channel creative marketing campaign designed to convey Vans’ core spirit of “freedom” and “creativity” through authentic stories. It utilizes documentary-style videos and visually cohesive promotional photos to showcase the unique bond between individuals and their first pair of Vans. Featuring a music-loving singer and a passionate gamer, the campaign demonstrates how the product serves not only as a fashion statement but also as an inspiration for self-expression and the pursuit of dreams.

In executing this project, I independently planned, organized, and executed the entire video shooting and post-production process. From the initial creative concept and script/storyboard planning to the on-site setup, lighting adjustments, and actor direction, I managed every step. After filming, I edited the video using Adobe Premiere Pro and used After Effects to create a striking brand logo animation and seamless transition effects. Finally, I performed color correction and audio mixing to ensure the final work exuded a warm, authentic style and packed an emotional punch.