LASALLE 2025 Personal Fashion Media Project Mon-Rêve

Mon-Rêve is a fashion brand concept built around the core idea of "Wearing the Unspoken." This project transforms the untold dreams within consumers into wearable art through a poetic and rebellious design language, blending street culture with high-end craftsmanship. The project covers brand positioning, visual identity, communication strategy, and social media content creation. By leveraging key concepts such as "Narrative Wear," "Dream Archives," and "Paradoxical Aesthetics," it connects with idealists, explorers, and dreamers aged 17-29. My work aims to establish a unique, avant-garde brand image that helps consumers discover and express their true selves.

In the Mon-Rêve project, I independently managed all aspects of the creative process and execution. I personally shot the brand photos and handled post-production color grading, lighting design, and styling, using Photoshop and Lightroom for color correction. Additionally, I designed and produced the brand brochure using InDesign. I was also responsible for the entire promotional video, including shooting, editing, and special effects production, utilizing Adobe After Effects and Premiere Pro. The entire project, from concept to final product, was solely managed by me, fully demonstrating my deep understanding of details and the brand concept “Wearing the Unspoken.”